The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop, and the ability to process payments, for example, using a till.

Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.

Our Parts Retailer program not only covers all the knowledge, skills and behaviours required to complete the Apprenticeship Standard, but also includes a fascinating vehicle knowledge section.  This equips you with the knowledge and understanding to advise and inform customers correctly and accurately when dealing with their enquiries.

The Parts retailer can deal with customers through a variety of different mediums, from face to face, to remote environments such as telephone, on-line and mail-order retail. Regardless of the type of products and services being sold, a wide representation of employers from across the retail industry have defined this standard and agreed that the knowledge, skills and behaviours that apprentices must have to do their job are the same.

To find out more about the knowledge, skills and behaviours required in this role please click here